RED WING HERITAGE:
OUT OF FASHION

In 2021, Red Wing Heritage launched the “Out of Fashion” campaign, a celebration of style worn by those who unfollow the crowd and pave their own way in the world. The internal Red Wing creative team made a massive effort to create robust storytelling through photo and video, featuring faces and stories from around the world that celebrate being “Out of Fashion.” As the agency partner to Red Wing, our team at ALC was responsible for translating these storytelling components to the brand-new Red Wing Heritage website, designing ways for users to discover each story to new depths while utilizing the new and robust features of their upgraded web tools.

I worked with the creative director and our clients to build compelling and engaging layouts that highlighted the overall campaign as well as the three hero stories, finding ways to integrate photo, video, copy and additional web tools to create a robust story.